Breaking Down Barriers: Why Audio Post Needs Accessible, Real-World Training

By Joe Miuccio I came from the world of advertising audio post. Back in the 90s, I used to call the commercials we worked on “mini movies.” And that wasn’t just a catchphrase. Back then, TV spots ran longer. A 60-second commercial wasn’t special—it was the norm. In fact, I worked on entire campaign pieces that ran 1:20, sometimes even two minutes long. There was storytelling, nuance, dramatic arcs, and real craftsmanship in every second of sound. That kind of long-form storytelling in ads has...